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Gold Demand Enters the Crypto Whale Market

When crypto whales seek safety they turn to gold on chain

Oscar Harding
Last updated: January 28, 2026 9:52 am
Oscar Harding
8 Min Read
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8 Min Read

A New Phase for Tokenized Gold and Bitcoin Positioning
How Investors Are Responding to Macro Pressures

The global financial markets are witnessing an intriguing development as gold demand breaks into the crypto whale market, reaching a rare extreme last seen over a decade ago. This shift, revealed by on-chain data, signals that large crypto holders are increasingly moving capital into gold that is tokenized on blockchain networks instead of exiting the crypto ecosystem entirely. At a time when Bitcoin’s price momentum has slowed and traditional safe-haven assets are rallying, investors are balancing risk and reward in novel ways.

Why Gold Has Suddenly Become Attractive to Whale Investors

On January 27, blockchain analytics firm Look onchain identified several large wallets withdrawing tens of millions of dollars worth of tokenized gold assets from centralized exchanges like Bybit, Gate, and MEXC. One wallet alone withdrew nearly $10 million in Tether-backed gold tokens, known as XAUT, while others pulled millions more in various gold-linked tokens. These assets do not represent physical gold delivery but are claims that track the price of gold and can be traded on-chain like any cryptocurrency.

This on-chain movement matters for two reasons. First, it reflects real positioning by large holders within the crypto market infrastructure itself rather than outside of it. Second, the deliberate withdrawal of gold tokens from exchanges often signals intentional custody and long-term holding rather than short-term trading. For crypto-native investors, tokenized gold allows them to gain exposure to the metal’s safe-haven characteristics without leaving the digital asset ecosystem.

At the same time, the wider macroeconomic picture has strengthened gold’s appeal. Spot gold prices have surged, holding above historic highs as defensive capital flows into the metal. Traditional investors have also pushed gold demand higher, in part due to geopolitical tensions, inflation expectations, and central bank buying. In contrast, Bitcoin’s price has been relatively muted this year, inching slightly higher while trading in a narrow range.

Tokenized Gold Is Becoming a Fast Hedge Within Crypto

Tokenized gold represents ownership of gold via digital tokens, usually backed by physical metal held in reserve. Examples include Tether Gold (XAUT) and PAX Gold (PAXG), which can be bought, sold, and transferred on blockchain networks just like other cryptocurrencies. For institutional wallets and sophisticated traders, these tokenized assets offer a convenient way to express macro hedges without renouncing exposure to digital markets.

The convenience factor matters. Instead of selling crypto holdings for cash and then buying physical gold or traditional gold ETFs, investors can remain within the crypto rails, transferring tokenized gold with the same wallets and platforms they already use. This ease of movement encourages even large holders to consider gold during periods of elevated uncertainty. And because these moves happen on-chain, they provide a transparent signal of positioning preferences among whales.

Bitcoin’s Price Movement and the Rotation Into Gold

While tokenized gold demand grows, Bitcoin’s price behavior tells a more subdued story. After a strong rally through much of the previous year, the flagship cryptocurrency has seen its gains plateau recently, with price hovering near previous levels and showing limited momentum. This has resulted in net outflows from Bitcoin investment products, particularly exchange-traded products and ETFs, which have seen investors reducing their exposure.

In a market where flows matter as much as narrative, this dynamic creates an opportunity for other assets to absorb risk capital. Instead of exiting crypto entirely, some whales seem to be diversifying into tokenized gold while waiting for clearer catalysts that could reignite Bitcoin’s forward movement. That rotation may reflect a temporary shift rather than a permanent strategic abandonment of crypto.

Safe Haven Assets in a Fear Environment

Gold has historically been viewed as one of the most reliable safe-haven assets during times of economic stress. When investors perceive higher risks such as geopolitical uncertainty, inflation pressures, or weakening confidence in fiat currencies capital tends to flow into gold. And in the current environment, many of those forces are at play. Data shows spot gold’s price rising sharply, driven by defensive buying and continued central bank demand.

Comparative market analysis suggests that when fear dominates, gold tends to outperform more volatile assets like Bitcoin. The “fear trade” can pull money into tangible or historically stable assets, dampening appetite for risk-on holdings. This may help explain why whales are allocating to tokenized gold in this phase of the market.

Gold and Crypto: Competing or Complementary?

While some analysts see this shift as a sign of competition between gold and Bitcoin, it may be more accurate to view them as complementary hedges in a diversified portfolio. Gold delivers long-established safe-haven qualities and a deep physical market, while Bitcoin and other cryptos offer high growth potential combined with decentralized liquidity. The choice between them often depends on whether investors prioritize protection or upside.

Historically, gold demand has shown resilience even during periods when other assets falter. For example, global quarterly demand for gold often rises during times of market stress as investors seek relative stability. Crypto, by contrast, can remain correlated with broader risk-on flows and stock market sentiment, making it more reactive to shifting investor moods.

A Balanced Perspective for Investors

Investors considering both tokenized gold and cryptocurrencies should recognize that each asset serves a different purpose within a broader risk management framework. Gold can act as a buffer in times of uncertainty, preserving wealth and dampening volatility in portfolios. Crypto, on the other hand, remains an emerging asset class with strong long-term potentialbut also with inherent volatility that demands careful risk tolerance. Diversification between these assets may help investors ride out macro fluctuations while capturing opportunities in both safe-haven and growth sectors.

What This Means for the Market Going Forward

The recent rotation of capital by whales into tokenized gold reflects broader macroeconomic conditions and market psychology. While Bitcoin remains a central narrative in digital assets, it is not immune to changes in investor sentiment driven by external forces such as inflation expectations, monetary policy speculation, and geopolitical tension. As long as uncertainty persists, gold’s appeal as a hedging vehicle may remain elevated.

For crypto markets, this development underscores the importance of liquidity flows and on-chain signals as early indicators of strategic investor behavior. Monitoring how large holders allocate between gold tokens and Bitcoin could become a valuable lens for anticipating broader price trends. And as tokenized assets gain sophistication and liquidity, their role in digital finance is likely to expand.

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ByOscar Harding
G'day I’m Oscar Harding, a Australia based crypto / web3 blogger / Summary writer and NFT artist. “Boomer in the blockchain.” I break down Web3 in plain English and make art in pencil, watercolour, Illustrator, AI, and animation. Off-chain: into  combat sports, gold panning, cycling and fishing. If I don’t know it, I’ll dig in research, verify, and ask. Here to learn, share, and help onboard the next wave.
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